What is Rich Snippet and How it Affects Google Organic Search

Have any idea about rich snippet? How rich snippet affects Google organic search? Do you know how to utilize rich snippet? If you have no answers to these questions, please just read this article easily, then you can get all the information you needed.

Rich Snippet has been introduced by Google in May, 2009. In fact, it is simply designed to summarize the content of your web page in a way that makes it easier for site visitors to understand what you are talking about in Google organic search results. Although the rich snippet does not have an obvious impact on the search engine rankings, it can help improve your click-through-rates (CTR).

Here is an example of the research results for lasagna recipe. Compared with the second result that only carries some images, the first one is obviously more attractive as it shows the average time for preparation and cooking.

How Rich Snippet Affects Google Organic Search?

Rich snippet is able to provide site visitors with a summary of what’s on the page and why it’s relevant to their query. For example, it can provide the average reviews and price ranges for restaurants, the total preparation, cooking time, photo, and the recipe’s review rating for a recipe page, the songs along with a link to play each song for a music album, the author profiles for content writers, etc. Therefore, site visitors can know whether the website can meet their queries or not without the need to click the webpage and go through the loading process. Besides, rich snippet can reduce the bounce rate of your website, because people already know that they like your content before they visit your site

Generally, people are more likely to click on a website with a rich snippet than a site without, for the rich snippet can make your webpages more attractive on SERPs (search engine results page), and stand out from others which are full of endless lines of text, thus increase the online visibility and drive more traffic. In other words, the rich snippet has a positive effect on the CTR (click through rate) of your website, usually 20% to 30% increase according to our investigation.

How to Utilize the Rich Snippet on Your Site?

Adding rich snippets to your website is very easy. You only need a basic knowledge of HTML. See the basic 3 steps as below:

• Choose a makeup format among Microdata (recommended by Google), Microformats, and RDFa. Structured Data Markup Helper will show you how to add a format to your site.
• Mark up your content by adding descriptive HTML. Once Google notices the new markups it will display them with rich snippets automatically.
• Test your markup by utilizing the structured data testing tool.

Summary

The rich snippet can be considered as the makeup of your website, with a view to making your site more attractive and eye-catching. Some examples of the content types that can use rich snippet are reviews, people, products, businesses and organizations, recipes, events, and music. If your website is about the above mentioned types, just beautify your site with the rich snippet.